1. Eagle Spirit: competition, creation, exploitation, progress;
2. Wild Goose Spirit: solidification, practical-mindedness, cooperation, devotion;
3. Value View: There is no free lunch in the world.

Advertising Vocabulary:
1. Enterprise Diction: Medicine is tailored for beauty.
2. Xipen Diction: True beauty comes from medicine.
3. Perfect Woman: What kind of woman is called perfect woman?
4. Beauty Ancestry: Women are beautiful landscapes.
5. Beauty of Focus: In the focus lies the healthy beauty.

Management: transparency, simplicity, personalization, corporation


“Human-orientation”Measure I
Care for health, Priority to customers
Eagle Ambition: Work for myself, but not for the boss.
Wild Goose Spirit: Japanese-style teamwork spirit
Establishment and perfection of HR system, awarding & punishment system and market division system
Follow and maintain systems with self-awareness. Create good operation order and business culture.

“Human-orientation”Measure II
Widely recruit and be friendly with talents;
Implement labor contract recruitment system and recruit talents of all categories by their abilities
Introduce competition and elimination system. Handle the recruitment, promotion and work transfer of managers and employees with service quality and profit index. Encourage those with excellency, hardworking and capability and spur on those poor and lazy performers.

“Human-orientation”Measure III
Establish a salary system integrating fixed salary, subsidy and performance bonus.
Annual salary and bonus systems for managerial personnel. By clarifying the relations between responsibility, right and interest, realize the highest personal goal and enterprise target.
Full-timers and part-timers shall be strictly divided, so it is the same with academic promotion and commercial promotion. Supervision system shall be strengthened to avoid evil competition and secretly helping other companies.