Market Strategies I
1. Market Phases
A. Market Expansion Phase; B. Market Consolidation Phase
B. Market Enhancement Phase;  D. Market Control Phase.

2. Product Orientation Operation
Xipen- Medium and high-end product- Large or medium beauty saloon- High or medium-level consumers
Fukaishi-High-end product- Large beauty saloon- High-level consumers
Landisi-Medium product- Medium beauty saloon-Low or medium-level consumers

  Market Strategies II
Multi-procedure Co-construction Strategy
Service Testing System: 5 major course for service
1. Testing Course; 2 Training Course;
3 Examination Course; 4. Inspection Course
5. Practice Course

Smooth Sales System: 5 major procedures for success
1. Agents         2 Brand working group
3 Manager of beauty saloon  4 Beautician team
5. Consumer target group

  Market Strategies III
Education System
1. Internal Training System
A. Marketing Personnel Training  B. Senior Lecturer Training
C. Shop Leader Training        D. Beautician Training

2. External Training System
A. Manager Training;   B. Shop Leader Training;
C Beautician Training;    D. Customer Training

  Sun Woman Education Project
A. Skincare Maintenance Knowledge Education
B. Psychological Knowledge Education
C. Social Knowledge Education
D. Physiological Knowledge Education
E. Emotional Knowledge Education